Get the OFB Newsletter
Get the latest small-business marketing & branding news PLUS free tips & tools geared toward helping you successfully manage & promote your brand.
* indicates required
/ ( mm / dd )

Author: Michelle Nault

  • All
  • branding
  • design
  • Empowerment
  • events
  • marketing
  • Motivation
  • social media
  • speaking
  • tutorials

Empowering Woman One Relationship at a Time We are so excited and grateful to announce that Theo will be appearing today on VoiceAmerica.com: BEaUty Inside and Out with Bonnie Bonadeo. Tune in at 5:00 pm EST to listen to Theo and Bonnie discussing women in business...

We can't think of a better way to help you wind up your work week than showering you with FREE stuff! In the true spirit of Spring, we're bringing you a colorful selection of fresh flowers and Easter-themed materials to spruce up your April marketing...

— 8 Tools to Help You Write A Great Blog Article – When Your Mind Is A Black Hole of Nothingness

Did you know? Paul Rand (born Peretz Rosenbaum, (August 15, 1914 — November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs' NeXT. In 1961, he designed the...

Get ready for our Incredible India guests! Out Front Brands is excited to be a part of the IIFA Awards, April 23-26 in Tampa Bay. Theo Prodromitis, my business partner, will be facilitating one of the first meetings tomorrow morning for the Tampa Downtown Partnership. Here’s...

Are you looking for creative ways to produce engaging and entertaining content that you can quickly create and share via your website or social media channels? Here's one great resource for you to bookmark: http://www.jibjab.com.  Producing JibJab videos is an inexpensive, fun and easy way...

This is  a first-pass mockup proof for a postcard that will be used to promote RaceHawk's Pajama 5k & Beer Bash event. I am sure it will undergo several revisions before it's complete and goes to print. :-) ...

Drawing maps for sporting events can be tricky and  time-consuming. Simple running maps are easier than drawing maps for say, triathlons. This particular event features three different running distances. I had to determine which elements and visuals were important to highlight, eliminating anything unnecessary or...

Working Drawing for the Tampa Bay Lightning Bolt Run Race Map. (Event March 15, 2014) [caption id="attachment_549" align="aligncenter" width="500"] Tampa Bay Lightning Bolt Run Race Map- Working Drawing...

Marketoonist.com is one of my favorite sites for many reasons. (Mainly because I can always count on them for a giggle.)  This cartoon supports a very interesting article about the dangers of becoming custom hashtag crazy. You better be sure you're ready to suffer the...

I love Marketoonist.com. I can always count on them for a chuckle. http://tomfishburne.com/2013/09/branded-content.html ...

What does this infographic tell you about your branding? Were you considering the psychology of colors when you designed it? Check out Brian Honigman's article and infographic here: http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html ...

Fromhttp://www.prdaily.com/Main/Home.aspx Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to read up on a few new social media tools and best practices. Keeping in mind that our collective heads are exploding, I have taken the...

Many brands aspire to become lifestyle brands.  Lifestyle brands are seen as the pinnacle of marketing.  Marketers elevate these brands beyond functional attribute to higher-order benefits.  Consumers express their identities through these brands.  This strategy promises differentiation and growth. One of the reasons that method succeeded...

Project: Create custom icons for multiple multi-media purposes. The client provided several style samples he liked and a list of icons and button colors he needed. I found a style I liked that reflected what he was looking for and then altered the design to suit his specific needs. I was able...