24 Feb #HashtagUserBeware
Marketoonist.com is one of my favorite sites for many reasons. (Mainly because I can always count on them for a giggle.) This cartoon supports a very interesting article about the dangers of becoming custom hashtag crazy. You better be sure you’re ready to suffer the consequences of being naive in thinking you can control your brand once you put that hashtag out there in the world. Once you do that, you are no longer in control. Here’s an example of how JPMorgan Chase learned the hard way when they scheduled a Twitter chat using the hashtag #AskJPM.