Get the OFB Newsletter
Get the latest small-business marketing & branding news PLUS free tips & tools geared toward helping you successfully manage & promote your brand.
* indicates required
/ ( mm / dd )
  • All
  • branding
  • design
  • Empowerment
  • events
  • marketing
  • Motivation
  • social media
  • speaking
  • tutorials

Marketoonist.com is one of my favorite sites for many reasons. (Mainly because I can always count on them for a giggle.)  This cartoon supports a very interesting article about the dangers of becoming custom hashtag crazy. You better be sure you're ready to suffer the...

I love Marketoonist.com. I can always count on them for a chuckle. http://tomfishburne.com/2013/09/branded-content.html ...

What does this infographic tell you about your branding? Were you considering the psychology of colors when you designed it? Check out Brian Honigman's article and infographic here: http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html ...

Fromhttp://www.prdaily.com/Main/Home.aspx Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to read up on a few new social media tools and best practices. Keeping in mind that our collective heads are exploding, I have taken the...

Many brands aspire to become lifestyle brands.  Lifestyle brands are seen as the pinnacle of marketing.  Marketers elevate these brands beyond functional attribute to higher-order benefits.  Consumers express their identities through these brands.  This strategy promises differentiation and growth. One of the reasons that method succeeded...