A young, philanthropic entrepreneur started her own business making recycled toys for pets and selling them at local craft fairs. She donates 30% of her proceeds to pet rescue organizations. Her durable products are machine washable and tough enough to stand up to the deepest mud puddles. Seeing the possibilities for growth and thinking about opening an online store, her parents hired Out Front Brands to create a brand for their daughter’s products that reflected her vivacious and giving personality, targeting consumers in an extremely competitive industry. We assisted them with industry research, competitive analysis and helped them determine a name and meme for her business. Next, we guided them through our processes from designing a logo and selecting the perfect colors and fonts, to creating content for their website, marketing materials and social media. They were elated with the end results. Watch out PETSMART…Muddy Paws – Toys for a Cause is going to need an entire aisle for their products in your store soon!