Ferkile’s Taekwondo

About This Project

Master Bill Ferkile has been a respected Tae Kwon Do teacher in the Tampa Bay, Florida area for more than 30 years. He’s mentored Olympic-level competitors and continues to earn the respect of hundreds of students, some who have been with him for decades and are now bringing their children – the second generation! Master Ferkile already had an existing logo with decades of  quality brand equity and a list of preferred colors. He needed new product photography, black belt portraits and wanted new website and social media channels, all targeting a broad audience age ranging from 7-77. We designed a solution that met his goals and provided him with a new mobile responsive website and social channels that effectively told the story of his brand. We created custom graphics, downloadable posters and wrote content that appealed to students of all levels. We included helpful and engaging sections like: FAQs, a terminology library, belt-testing expectations and even incorporated a helpful video teaching new students how to properly tie their belt. (A confusing task for all new students).  For added interest, we incorporated an interactive martial arts-themed game application.  FerkilesTKD.com