Get the OFB Newsletter
Get the latest small-business marketing & branding news PLUS free tips & tools geared toward helping you successfully manage & promote your brand.
* indicates required
/ ( mm / dd )
Out Front Brands | Lakeshore Exhibit Service, Inc.
portfolio_page-template-default,single,single-portfolio_page,postid-16306,do-etfw,,side_area_uncovered_from_content,vss_responsive_adv,qode-child-theme-ver-1.0.0,qode-theme-ver-9.3,wpb-js-composer js-comp-ver-4.12,vc_responsive

Lakeshore Exhibit Service, Inc.

About This Project

After 30 years as leaders in the trade show exhibits design and construction business, serving many nationally recognized brands, Chicago-based Lakeshore Exhibit Service, Inc. decided it was time for a brand refresh. They realized that in order to attract a new target audience of brand-savvy millennial decision makers, they needed a more polished and cohesive brand and marketing strategy. Leveraging Lakeshore’s existing brand equity and business relationships, Out Front Brands worked closely with their marketing manager to implement a new plan for growth. We produced everything from a polished new logo and style guide to a multi-media website, all marketing and promotional materials, as well as internal and external building signage, copy writing, and content marketing. We also managed all print, video, photography and sign vendors as well as created custom social media marketing training programs that included Facebook, Twitter, Instagram, Google+ and Linked In. All training modules were custom design to cater to their skill and comfort levels – most importantly, our training modules focused on providing solutions that the client had the ability to implement and maintain long term.

“One of the things we’re most proud of  is that we are finally a part of the social media world! Out Front Brands expertise, guidance and training  set us up for success and gave us the tools we needed to maintain our own sites. They have put us on the map in an area we knew nothing about! Amazing!!” – Lisa Brandau – Vice President, Sales & Marketing
Branding, Copy Writing, Graphic Design, Marketing, Video Production, Web Design