Since 1984, the logo for Gulf Aerospace, Inc. has been a global symbol of trusted expertise & exceptional service in the aircraft parts repair industry. When they approached Out Front Brands for a brand refresh and new website, their objective was an updated look and more defined brand message that would remain true their extensive industry roots and complement the company’s sizable investment in signage, packaging, and other materials they weren’t ready to replace.
Out Front Brands recognized the need for a strategy that combined 30-plus years of valuable brand equity with fresh content and visuals. We collaborated with Gulf Aerospace to weave their story into web presence that would differentiate them from their competitors, clearly communicate their strengths, and resonate with their target audience.
An updated logo and series of custom illustrations combined with polished copy, clean typography and a modern color palette to create a sleek new aesthetic. Three decades of valuable brand equity was revitalized across a user-friendly, responsive website, brand style guide, and stationery suite, then summed up in the new tagline, “Parts repair you can rely on. Partners you can trust.”
Bonnie Leyden, OwnerGulf Aerospace, Inc.