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branding

As consumers, we’re usually exposed to an ad campaign’s narrative first—the images, text, and sound that tell a story. Unless the advertiser spells it out, it’s then up to us to figure out the underlying message. If the narrative clearly supports the theme, it’s easy; fairy...

09 December, 2014 /

[caption id="attachment_350" align="aligncenter" width="500" caption="Marketing Migraine Campaign for LinktoEXPERT"][/caption] "Michelle Walker Nault has worked with LinktoEXPERT in many capacities. She created our logo, provided feedback and support as we built the infrastructure for our portal, helped write and refine scripts for promotional videos and testimonials, provided...

10 February, 2011 /

[caption id="attachment_291" align="alignleft" width="300" caption="Dr. Nick Venturino, Tampa Florida. Palms Magazine"][/caption] This mission was to design a print advertisement to run in a new Tampa Palms area magazine called " Palms As with any project, a good creative director must complete their "due diligence" list before the...

11 January, 2011 /

[caption id="attachment_45" align="alignright" width="253" caption="Pocket Watch Illustration Mad Hatter's Ball"][/caption] In 2005, I had the good fortune to be asked to serve as volunteer creative director by a friend of mine, to help brand and produce a gala event and fundraiser for the Florida Blood Services Foundation that...

29 November, 2010 /