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Author: Melissa Gridley

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Top o’ the mornin’ to ya! What better way to wind up your work week than downloading FREE stuff to help you promote your business? Okay, yes, free beer is better, but in the spirit of St. Patrick’s Day, we’re offering the next best thing… On the...

One of our biggest pet peeves as marketers & designers is the bait-and-switch of “TOTALLY FREE!!!” fonts, images, tutorials & other marketing resources. Free fonts that offer only one weight or are missing punctuation entirely. Free stock images that require registration, a 10-page survey, a...

As consumers, we’re usually exposed to an ad campaign’s narrative first—the images, text, and sound that tell a story. Unless the advertiser spells it out, it’s then up to us to figure out the underlying message. If the narrative clearly supports the theme, it’s easy; fairy...