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Theo Prodromitis

ABOUT THEO

Family: As the organizer of my family reunions, I cherish our Greek heritage, food, and zest for life! Eventually everyone becomes an “aunt” or “cousin” in our family. OPA!
Fun: My dad & mom were visionary entrepreneurs. It’s in my DNA to create brands, stories & share ideas. People may say I’m crazy because to me, that’s fun!
Fine Wine: So many wines, so little time–a simple glass with friends or with a gourmet meal.

CEO, author, successful Amazon entrepreneur and expert marketing strategist. Dynamic public speaker. Philanthropist.

 

Theo’s lifelong passion for business is born of Philotimo, a distinctly Greek personal and cultural imperative that one’s life be a larger contribution; to pay forward one’s God-given gifts and invest in the lives of others.

Theo learned business values, ethics and tenacity at an early age from her boisterous, business-savvy, big Greek family. She opened her first retail venture at age 8, naturally thriving amid the science and craft of her entrepreneurial successes.

Through decades of visionary executive leadership as a CEO, lobbyist, successful Amazon entrepreneur and expert marketing strategist, she creates wildfire growth and profits for her own companies and hundreds of others. Theo’s expertise spans business development and intellectual property considerations to manufacturing and logistics, marketing and strategic communications. She is a sought-after spokesperson and fierce advocate for the interests of women in business and small business leaders nationwide.

Under her leadership as Co-founder and CEO of Spa Destinations, the company became an early adopter of the emerging Amazon Marketplace platform, rocketing its post-recession growth trajectory. In 2018 Theo was selected for the Amazon Women’s Entrepreneur Conference, and spoke at Amazon’s BOOST Conference.

In 2018 Theo became an Amazon Policy Advocate, a leadership and advocacy role in support of favorable national policies for small businesses. In that capacity she led the Amazon Policy Advocate and Delegate meeting with seven leaders on the Congressional Small Business Committee. She was nominated by Amazon and won the 2018 National Retail Federation’s “Champions of Retail” Award. As an honoree, Theo lobbied Congressional leaders on behalf of the 42 million American retail workers, and now serves on the NRF Small Business Retail Advisory Council.

As Founder and CEO of Out Front Brands, Theo consults in sustainability, white space analysis, public purpose partnerships, and fast-growth businesses. Clients develop unique brand DNA, align marketing communication in its service, discover opportunities for corporate evolution, and implement creative e-commerce for profit and growth.

Theo is an award-winning trainer and national speaker. She was a guest lecturer for University of South Florida St. Petersburg’s Entrepreneur Program, productivity trainer for Fortune 500 companies including Fleet Mortgage, and presenter for The Home Depot Innovation Center. She developed a sales training program for the Florida Restaurant Association, and was honored as a Cultural Sensitivity Training Specialist for The International Indian Film Academy (IIFA) Awards. Under her leadership, Theo’s team won the World Sales Award at Leadership Management International for their work with Discount Auto Parts.

Theo champions many philanthropic causes throughout Tampa Bay, including arts and culture as key economic drivers, building a sustainable economy, and promoting healthy and safe lives for children. She holds a Political Science degree from the University of South Florida.

Theo’s first book is tentatively titled The Space Between Hustle and Flow: Where Real Magic Happens in Life, due out in Fall 2019.

“Theo is a pleasure to work with. She utilizes a combination of knowledge, experience and humor to develop lasting strategic relationships. Her excellent communication skills allow her to transform a room of strangers to a room of future clients and life-long friends.”
Tom Richards, COO LumaStream